I created this strategic plan for my JMC 310 Public Relations course. The situation used is completely hypothetical and in no way represents actual plans that Disney Parks and Resorts have for Disney California Adventure Park.
I created this portfolio in my JMC 415 Public Relations Writing course at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. Throughout the fall 2016 semester, we explored various public relations writing methods and documents that contribute to carrying out a strategic public relations plan. We did this by acting as a Public Relations Manager of a specific company. The company I chose was Walt Disney Parks and Resorts, the segment of the Walt Disney Company that oversees its world-class destinations. The documents included range from a press release to a bio sketch to a crisis management PowerPoint Presentation.
This class offered a great chance to flex my writing and strategic skills and allowed me to better understand Disney Parks, as well as the tourism ands themed entertainment industries.
View my final portfolio here.
The views and opinions expressed in this portfolio do not directly represent the Walt Disney Company unless cited.