Social Media: Tourism

As a part of my communications and public relations internship at Visit Mesa, I was in charge of social media content and engagement for Facebook, Twitter and Instagram. I also helped launch an Instagram Takeover campaign where influencer on a FAM would take over Visit Mesa’s Instagram and share their experience.

Consumer Twitter

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Twitter postsPR Twitter

In addition to Visit Mesa’s consumer Twitter, I worked on the @VisitMesaPR account and focused on engaging with the media.

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Instagram Takeover Campaign

I helped launch a campaign where we worked with Christina from the Blissful Balance, whose seven posts on the @VisitMesa Instagram page received 576 likes and 27 unique comments. The campaign was a success and Visit Mesa has continued to implement this idea.

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JMC 310: Client Strategic Plan

I created this strategic plan  for my JMC 310 Public Relations course. The situation used is completely hypothetical and in no way represents actual plans that Disney Parks and Resorts have for Disney California Adventure Park. Read more

Public Relations Writing Portfolio for JMC 415: Walt Disney Parks and Resorts

I created this portfolio in my JMC 415 Public Relations Writing course at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. Throughout the fall 2016 semester, we explored various public relations writing methods and documents that contribute to carrying out a strategic public relations plan. We did this by acting as a Public Relations Manager of a specific company. The company I chose was Walt Disney Parks and Resorts, the segment of the Walt Disney Company that oversees its world-class destinations. The documents included range from a press release to a bio sketch to a crisis management PowerPoint Presentation.

This class offered a great chance to flex my writing and strategic skills and allowed me to better understand Disney Parks, as well as the tourism ands themed entertainment industries.

View my final portfolio here.

The views and opinions expressed in this portfolio do not directly represent the Walt Disney Company unless cited.